Social media campaign was posted on SABUKO’s Facebook page regarding illegal killing on 23d of August. The post was decided to be made at the end of August as this is the period when hunting season is starting. It included information and facts regarding poaching, quantitative data and most important photos as evidence taken in Adjara region. Such campaigns have always effective engagement of people, as social media lets reach many people with news about the issue and the problems you would like to outline. Different groups were having discussions under the post, however most of the aggression was brought up by hunters. Nevertheless, SABUKO stuff as well as Adjara eco hub members were providing and opposing with facts as well as trying to start to build “bridges” for future collaboration.